Παρουσίαση της πράξης ΝΑΥΣ στο επιστημονικό συνέδριο ICTR 2021 – 10ο ΔΙΕΘΝΕΣ ΣΥΝΕΔΡΙΟ ΓΙΑ ΤΗΝ ΕΡΕΥΝΑ ΣΤΙΣ ΜΕΤΑΦΟΡΕΣ.
Τίτλος: Boosting local economies at cruise destinations in Greece and Cyprus: A digital tool for integrating local products into cruise supply chains
Ημερομηνία: 1 – 3 Σεπτεμβρίου 2021
Περίληψη: The cruise sector is a heavy contributor to the Blue Economy of Europe and of the Mediterranean region in particular. Destinations in Greece are integrated in several cruise itineraries, while cruise traffic is also increasing in Cyprus. Despite that, the economic contribution of the sector to the local economies is quite limited. Besides efforts to increase home-porting activities in both countries, targeted actions should also be taken for increasing cruise expenditures at ports of calls. To this end, the promotion of local ‘traditional’ products and their integration into cruise supply chains accounts for a tremendous opportunity that can provide important benefits to all relevant stakeholders. This can be facilitated through the development of an online platform that is being presented herein, the development of which was based on targeted recommendations set via a series of consultation activities with relevant stakeholders, so that the final product is tailored to their needs.